Executive Certificate in Marketing Management
Marketing Managers are to develop effective and productive marketing plans for their organizations. Marketing Specialists are widely hired by retail, service, manufacturing, healthcare and education industries. This program will offer students the opportunity to expand their knowledge and understanding in customer relationships, product development, brand identity, competitive pricing, distribution channels, marketing communications, advertising, public relations and personal selling.
Our marketing management executive certificate program covers the following courses:
CBA 200 Introduction to Business (45 clock hours)
The course offers knowledge and understanding of business focusing on legal structure of business, management and organization, human behavior and labor relations, accounting and finance, marketing and sales promotions, as well as governmental regulations.
CMM 250 Marketing Management (45 clock hours)
This course is a study of marketing functions in the organization and application to tangible goods and services.